The Importance of Trust

At 4Cori, we recognise the critical importance of privacy, data protection, and clinical safety, especially in the evolving landscape of AI. We use a secure suite of best-in-class cloud-based tools, all selected to meet the needs of medical professionals. For us, AI is not about replacing clinical expertise, but about scaling it responsibly and ethically.

See How it Works

 

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Protecting data privacy and security

4Cori is Cyber Essentials certified and ICO registered. All data is handled via our secure cloud infrastructure. We never store personal health information or use identifiable patient data. Video creation and approvals are managed exclusively through our secure portal.

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Protecting your image and digital likeness

Your AI avatar cannot be created, edited, or used without your explicit, recorded video consent, verified through facial recognition. You remain in full control, and if you choose to withdraw, your avatar and all associated data will be permanently deleted.

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Who owns the rights to the content?

You do. You own your digital likeness and all final content. Synthesia, our avatar provider, stores avatar data only under your instruction, and 4Cori never uses your videos or image without your explicit permission.
 

 

 

 

 

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Ethical approach to AI & Clinical Accuracy

4Cori believes AI should enhance, never replace, clinical insight. Our goal is to help clinicians scale their expertise through efficient, secure, and ethical video content creation. 

All videos are clearly marked as AI-generated.

Avatar usage requires informed, recorded consent.

No impersonation or misuse allowed.

Built-in moderation tools from Synthesia check every script against safety policies.

AI-generated content is always verified by medical professionals before release.

 

 

 

What types of content can I create? 

 

Clinician-created content can include:

  Personal for clinical marketing and awareness.

  Patient explainers and education.

  Referral guidance and service overviews.

  Internal staff training and onboarding.

  Condition and treatment explainers.

  Testimonials and case studies.

  Pharmaceutical or device explainers (educational, non-promotional).

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Strictly prohibited topics include:

  Promotional claims for prescription products or devices.

  Misleading or unauthorized clinical advice.

  Claims of miraculous cures or guaranteed outcomes.