Clinician-led video for healthcare. Built in the UK.
We help clinicians put their knowledge in front of more patients, in more languages, without more of their time.
Why we exist.
Clinicians hold the most trusted clinical knowledge but they are being hugely stretched, and patients are increasingly turning to less reliable sources for the information they need.
AI is dramatically accelerating that problem. The web is filling with generated medical content that isn't anchored to a real clinician.
4Cori exists to harness the speed and scale of AI without sacrificing clinical oversight and clinician accessibility. Done well, that combination gives clinicians a practical way to reach more of the patients who need them.
- 85%
of people who watch health content online say it influences their healthcare decisions.
Mendes et al, BMC Public Health 2024
- 70%
of patients are more likely to trust a clinic that shares educational content.
BrightLocal, 2022
- 40–80%
of medical information is forgotten by patients immediately after consultation.
Kessels, 2003
Why we're called 4Cori.
4Cori is named after Gerty Cori, the first woman to win the Nobel Prize in Medicine.
Gerty Cori was the first woman to win the Nobel Prize in Physiology or Medicine, awarded in 1947 for her work on the Cori Cycle. She got there despite real barriers in her way. Universities refused to hire her in the early years, she worked unpaid for long stretches, and her contribution was repeatedly questioned because she was a woman. The clinical knowledge she built took longer to reach the world than it should have.
Today the barriers look different but they're still there. The most trusted clinical knowledge sits with the people who have the least time to share it, patients who don't speak English receive less information than those who do, and all patients increasingly rely on generic or unreliable web content rather than a clinician's actual view.
4Cori takes its name and its inspiration from Gerty. We want to make trusted clinician-led insight easier to find and easier to access for everybody.