Blog and guides.

Notes on clinician video and AI in healthcare communication.

Download our guide on how clinician-led video is changing patient communication, and how to make it work for your practice.

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13 May 2026 · 4Cori

What we're learning about clinician-led video

After almost a year of clinician-led videos going live across multiple specialties, several patterns are coming through — what patients value most, what clinicians gain and what the engagement data is telling us about how to build a library.

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8 May 2026 · 4Cori

Moving from chasing clicks to communicating care

Why the future of health communication will be quieter, more purposeful and clinician-led — and why 'peak social media' may already be behind us.

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1 May 2026 · Graham Rapier & Giles Davies

How clinician-led AI will transform medical communication

A point of view from Graham Rapier and Giles Davies on how AI is set to redefine medical communication over the next five years — and why keeping clinicians at the centre matters more than ever.

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