Blog and guides.
Notes on clinician video and AI in healthcare communication.
What we're learning about clinician-led video
After almost a year of clinician-led videos going live across multiple specialties, several patterns are coming through — what patients value most, what clinicians gain and what the engagement data is telling us about how to build a library.
Moving from chasing clicks to communicating care
Why the future of health communication will be quieter, more purposeful and clinician-led — and why 'peak social media' may already be behind us.
How clinician-led AI will transform medical communication
A point of view from Graham Rapier and Giles Davies on how AI is set to redefine medical communication over the next five years — and why keeping clinicians at the centre matters more than ever.