Blog and guides.
Notes on clinician video and AI in healthcare communication.
Access went up. Understanding didn't.
Patients have never had more health information, or easier access to it. Yet understanding has not improved and NHS communication complaints keep rising. The problem was never access.
What we're learning about clinician-led video
After almost a year of clinician-led videos going live across multiple specialties, several patterns are coming through — what patients value most, what clinicians gain and what the engagement data is telling us about how to build a library.
Moving from chasing clicks to communicating care
Why the future of health communication will be quieter, more purposeful and clinician-led — and why 'peak social media' may already be behind us.
How clinician-led AI will transform medical communication
A point of view from Graham Rapier and Giles Davies on how AI is set to redefine medical communication over the next five years — and why keeping clinicians at the centre matters more than ever.